DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.
Our guiding principles explain how we fulfill our mission by addressing what we do and the outcomes we expect. DECA enhances the preparation for college and careers by providing co-curricular programs that integrate into classroom instruction, applying learning in the context of business, connecting to business and the community and promoting competition. Our student members leverage their DECA experience to become:
DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations.
Recognizing the benefit of service and responsibility to the community,
DECA members continually impact and improve their local and broader communities.
DECA members are poised professionals with ethics, integrity and high standards.
DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.
Attributes and Values
Our attributes and values describe DECA's priorities and standards. We value competence, innovation, integrity and teamwork.